By the numbers
- 8
- Driving experiences
- EST · ENG
- Languages
- Minutes, not days
- Content updates
Challenge
Porsche Ring (Audru Ring) is a FIA Grade-4 racetrack in Estonia — "probably the best racetrack in the Nordics" — and its website has to do a lot at once. It sells eight different driving experiences, from a supercar lap to F1 and go-kart, publishes a live trackday programme and booking calendar, fields corporate-event and seminar-room enquiries, runs an online shop, and carries the full track regulations — all in both Estonian and English, for an audience ranging from adrenaline tourists to corporate clients and licensed racers. It had to feel as premium and high-octane as the experience itself, while staying easy for the team to keep current on their own.
Approach
We designed and built the site as a fast, bilingual brochure-and-booking front end on top of a self-service CMS, so the Porsche Ring team can edit content, prices and the calendar themselves without a developer in the loop. We leaned into a bold black-and-red motorsport identity — full-bleed car photography, angular cut shapes and a persistent side navigation — and structured everything around the visitor's real question, "what can I drive, and when?". Each experience got its own page with the exact car, its specs, per-lap pricing and a direct buy link, sitting alongside a clear path to the trackday schedule, the booking calendar and the shop.
Solution
The result is a responsive, EST/ENG site with a catalogue of eight experiences — each with hero imagery, real vehicle specs (Porsche 718 Boxster GTS, Toyota GT86 and more), lap pricing and booking. Around it sits a trackday programme, an events calendar and online-shop integration, a gallery, news, partners and business-clients sections, and a track-info area covering licensing, noise limits, safety rules and track records. Opening hours and a live map anchor the contact page, and the required EU development-grant notice is carried in the footer.
Results
Porsche Ring now has a single, on-brand home for everything it sells — from a three-lap supercar drive to a full corporate track day — bookable in two languages and maintainable by the team itself. The motorsport-grade, fully responsive design gives every experience a direct path from photo to booking, while the self-service CMS keeps prices, the calendar and news current without ongoing developer work.
Screens
